Reference scenario
Example: a website lead that becomes a live customer
A 40-person distributor asks to be contacted through the website. A sales team of three reps and one implementation lead.
Before
- The form e-mail sits in whoever's inbox happens to be open
- The proposal goes out with a discount agreed in the hallway and comes back as a PDF by e-mail
- Implementation finds out what was sold at the kickoff meeting
After
- The lead goes to the next rep in the rotation, with 4 hours for the first contact
- A discount over 10% goes to the manager, and the customer accepts by link
- The win opens the implementation with the value, the goals and the customer contact
